Step 3: Start With Simple SEO:

From hidden to seen: Start your SEO journey

SEO helps your business appear in search results. If your audience is searching, SEO makes sure your business is one of the first they see.

So, to begin your SEO journey: Speak your customer’s language. Use relevant keywords that match exactly what your audience is typing into search bars. Your keywords should blend into your content just like a good ingredient in a recipe. Add them to your page titles, blog posts, and Meta tags in a natural way. Tools like Uber Suggest and Google Keyword Planner can help you discover the best keywords.

Step 4:  Use social media for the purpose:

Go where your audience is:

You don’t have to go everywhere. Connect with the right people on the right platform; therefore, pick the social platforms that matter most to your audience.

For example:

• Instagram: it’s perfect for style, food, and creative content.
• Facebook: It’s ideal for reaching local customers and building community connections.
• LinkedIn: It’s great for networking and connecting with other businesses.

Step 5: Try Email Marketing:

Connect through the inbox

Email is still one of the best ways to reach your customers. Give people a reason to sign up by offering them something valuable, like a discount, a guide, or a free consultation. You can use tools like Mailchimp or ConvertKit to create and schedule your emails and send updates to your customers, like Promotions, news, products, helpful content, and success stories for customers.

Final thoughts: Start small, grow steadily:

Starting digital marketing can feel tricky, but even small steps can lead you to big progress. Keep things very simple: Build a good website, get found on Google. Stay active on social media. Organize your content with headings and keep your website working fast. Use email to connect.

Most importantly, be real and share your stories; that’s what connects you to people. This will help you reach your destination.