How to Perform Keywords Research like a Pro?

Author: NK Marketing Solutions Editor

September 16, 2025

Digital Marketing

“Knowledge is power,”

This is something you have probably been told a million times, by a teacher or a parent or even on some
social media posts. It is so, particularly when you are attempting to grow something on the internet. It
does not matter whether you are operating a small business, launching a blog, or trying out a new side
hustle, the actual force is the one that understands what exactly people are typing into Google.
Consider the way in which you go about searching things yourself. You type some few words, press
enter, and wish you see the right answer. The same thing happens when your audience is searching
through things to be inspired by, get products, or seek assistance. This is why the key-word research is a
game-changer.

Are you ready to find out how?

1. Understand Your Audience First

Every single day, people search Google more than 8.5 billion times, or it is one search per person on
the planet.
Forget tools for a minute. Imagine the audience you are going to. Consider what you do when you are
searching in your minds- you use the words that come naturally to you. And so does your audience and
by listening to their daily language you will know precisely what to attack.
What’s bugging them today?
Will they be curious, undecided or about to make a purchase by clicking on the buy button?
The correct keywords basically choose themselves when you are aware of their vibe.

2. Build a Seed List

You have to start small as in a garden good seeds bring good harvest. List some basic words telling what
you are selling- these are your seed keywords words which will make you grow bigger keywords ideas in
the future.
Write down all the words that come into your mind, you can sift them out later. Ask your friend or
customer how he or she would search your product, and you may know something he would have never
thought of. And give yourself time. I have always got the best ideas when I am making dinner, when I am
walking or even when I am making my own Google searches.

3. Use Keyword Research Tools

Keyword research is not a mere guesswork. Use tools like:
Google Keyword Planner – this is free and excellent search volume.
Ahrefs or SEMrush – it’s a complex software of competitive information and associated keyword
suggestions.
Answer The Public – displays actual queries that people make on the internet.
Find key words that have a good search volume (people are searching) and a good level of competition
(you are able to rank on them).

4. Analyze Search Intent

Not all Google searches are requesting the same thing, and a smart marketer identifies the difference.
Informational: a person simply wants to know: e.g. how to make a chocolate cake.
Navigational: they want a certain location or brand such as all recipes cake recipes.
Transactional: they are willing to make purchases such as order chocolate cake online.
It is your task to fit your contents with their requirements. A client who is willing to purchase will find a
definite product page or add to cart button easier than a large how-to article.

business-team-collaboration-discussing-working-analysis-with-financial-data-and-marketing-growth.jpg

5. Spy on Competitors

Enter your seed keywords on Google and record the position of the people on page one. Use search
engine optimization software to determine which keywords your competitors are using. This brings your
ideas that you may have overlooked and assistance in identifying gaps that can be filled.

6. Check Trends and Seasonality

Even though the holiday occurs in the late month of October, searches of Halloween costumes begin to
rise as early as August. Being aware of such kinds of patterns will enable you to upload content before
the rush.
Check whether the number of people searching your keyword is increasing or decreasing with time.
Google Trends is a free tool that shows whether a topic is getting hot or cooling down. This is important
in things that are seasonal.

7. Keep Updating

Around 15% of Google searches every day are brand-new, words and questions no one has searched
before.

This is why keyword research is not a one time job. Time is changing the habits of people, rivals are
altering their tactics and new fads are emerging day by day. You must check, and update your keywords
at least once every few months in order to keep seen and on top of the game.

Approximately, 68 percent of web experiences begin with a search engine.

It implies that when you have an idea of what people are typing in, you will be able to relate with them
rather than merely clicking around. Keyword research is nothing but listening, hearing what your
audience is saying so that you can speak their language.

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