SEO mistakes you are making and how to fix them

Author: NK Marketing Solutions Editor

September 4, 2025

Uncategorized

"Think about it—when was the last time you clicked to page two on Google? Hardly ever, right?"

That’s the reality. If your business isn’t showing up on page one, most people will never even know you
exist.
Let me share a quick story.
The Hidden Shop
Think of opening a store in the busiest street. It’s stocked, it looks great, the sign is up—but no one
comes in. People walk by like you don’t exist. You wait, you hope, nothing happens.
That is precisely what can go wrong with SEO online. Your website might be packed with value, but if
Google can’t find and show it, your ideal customers simply scroll past—never even knowing you’re
there.
And here’s a fact: 68 percent of all online trips begin with a search engine (Bright Edge). This means if
you’re not showing up, you’re missing out on most of your potential audience.
Let’s break down the common SEO mistakes holding you back—and how to finally fix them.

Mistake 1: Using Keywords the Wrong Way

The Problem: Some websites don’t use keywords at all. Others stuff them everywhere, making the
content sound weird and robotic. In both cases, Google gets confused, and people lose interest.
The Fix:
Find the appropriate words that people are searching using Google Keyword Planner, SEMrush, or
Ahrefs.
Add them naturally in your titles, headings, and content—so it still sounds human.
Pick specific phrases (like “best vegan skincare for sensitive skin”) instead of broad ones (like “skincare”).

Mistake 2: Mobile Users are ignored

The Problem: More than half of Google searches happen on phones. However, when your site is sloppy
or is so slow on mobile, people will not even wait to see what you sell.
The Fix:
Ensure your web design is compatible with any screen.
Compress images so pages load faster.

Use Google’s Mobile-Friendly Test to check how your site performs on phones.

Mistake 3: Weak or Copy-Paste Content

The Problem: Google wants fresh, original content. If your blog is too thin or copied from others, it
won’t rank well—and people won’t find value in it.
The Fix:
Create content that actually helps your audience and answers their questions.
To make it more interesting and engaging, add in stories, examples, and research.
Refresh old posts with updated stats, images, and links.

As Seth Godin says: content is really the only marketing that matters now so make yours something people actually enjoy reading.

Mistake 4: Skipping the Tech Side of SEO

The Problem: Things like broken links, missing Meta tags, or a slow website might seem small, but they
quietly hurt your rankings. You may not notice them—but Google does.
The Fix:
Do regular checkups with tools like SEMrush or Screaming Frog.
Fix broken links and make sure every page has a proper title and Meta description.
Speed things up by using good hosting and caching, and compressing files where you can.

business-colleagues-meeting-to-conference-professional-investor-working-a-new-marketing-business.jpg

Mistake 5: Not Tracking Your Results

The Problem: Without checking your data, it’s like driving with your eyes closed—you have no idea
what’s working or where people are dropping off.
The Fix:
Set up free tools like Google Analytics and Google Search Console.
See which pages bring in the most visitors.
DON'T guess; use that info to build a better strategy.

The Turnaround

Remember that hidden shop? Now suppose that you nailed up an obvious sign, that you threw open the
doors, and got people to look at you. Then all the customers suddenly come in and look around and
even make purchases- and they even spread the word about you.

That is what good SEO does. It takes some work, but once it clicks, it turns quiet websites into busy ones
and visitors into real customers.

Conclusion:
“Good SEO Isn’t Just Rankings—it’s Connection.”
SEO isn’t only about keywords or Google rules—it’s about people. All searches are generated by people
seeking assistance, solutions, or concepts. If your website gives them that, Google will notice, and so will
your customers.
The Internet, according to Bill Gates, is becoming the town square of the global village of tomorrow.
Make sure your business is easy to find in that crowd—visible, trusted, and welcoming.

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