Success of Video Ads in PPC

Author: NK Marketing Solutions Editor

September 5, 2025

Uncategorized

“It’s better to see something once than to hear about it a thousand times.”

And it’s true. Watching something makes it real. A quick video can show you in seconds what a whole
page of text can’t.
Now imagine putting that kind of video inside a PPC ad. Boom! You are not only reaching people, you
are actually catching them. The ad shows up at the right time, and the video makes them stop, watch,
and connect. That’s when strangers turn into clicks… and clicks turn into customers.

Why Video Ads Work Better Than Text or Images

People don’t like wasting time. Most of us scroll quickly, and a wall of text or a plain picture is easy to
skip. But what do you say about a short video? That grabs attention.
Our brains love visuals. An explanation in a few seconds can do more than a paragraph in minutes.
People remember 95% of a message when they watch it in a video, but only 10% when they read it as
text. That means video isn’t just easier to understand—it’s easier to remember. An image can show a
product. Text can describe it. But a video can make people feel something.
Think about it:
A photo of a pizza looks good.
However, a video of the melting cheese stretching when a slice is pulled? That makes you hungry
instantly.
That is the true strength of video, it does not only present your brand, and it makes people relate to it.

The Power of Pairing Video with PPC

PPC advertisements are signboards that are timely. They put your business in front of people who are
already searching or interested. However, the twist is, here you have to appear. You need something
that makes people stop and notice. That’s where video comes in.

PPC brings the right people, video keeps their attention.

Imagine PPC as the GPS that helps people to find your ad. And video? That is what makes them stop and
stare and relate rather than scroll.
Imagine a clothing brand. A static picture shows a dress—it’s nice, but flat. Now consider a short video
in which the dress is moving, flowing and sparkling in the light. Suddenly, the customer doesn’t just see
it—they feel it. That’s the difference video makes.

Here’s the proof.

Studies show that PPC campaigns with video ads get way more click and higher conversions than plain
text or image ads. People are simply more likely to take action after watching a video.
In simple words: PPC puts you in the spotlight, and video makes sure the audience actually looks you.

What Makes a Video Ad Successful in PPC?

The real secret behind video ads isn’t just how they look—it’s how they make people feel. People stop
and bond with emotions such as joy, surprise, or curiosity. One heartwarming and simple story in 30 s
can create more trust than a page of text.

People will not remember what you said but they will always remember how you made them feel as

Maya Angelou once said. That’s exactly why video ads work so well in PPC.

If you want your video ad to shine in PPC, here are the golden rules to make people stop scrolling and

start watching:

Keep it short and catchy (people scroll fast).

Hook in the first 3 seconds.

Use captions (lots of people watch on mute).

Be authentic (with real people, feelings or narratives, not only products).

Very active CTA (call-to-action) such as Shop Now, Try Free, Learn More.”

The Future Belongs to Video-First PPC

We live in a world where attention is the most valuable currency. Each scroll, each clicking, each second
counts. And video has the unique ability to cut through the noise, spark emotions, and turn casual
viewers into real customers.
In other words, when you are serious about expanding your business, you should not consider video ads
as a bonus. Use them as the core of PPC. As in the modern digital era, video ads are not a choice in PPC
anymore–they are your golden ticket.

Latest Blog & Articles

Marketing

Success of Video Ads in PPC

“It’s better to see something once than to hear about it a thousand times.”