What every novice must know in digital marketing terminologies.

Author: NK Marketing Solutions Editor

July 16, 2025

Digital Marketing

Introduction

If you are new to digital marketing, you feel like learning something very new. The terms and technology are all daunting. But if you want to grow your business online, you need to get familiar with these basic terms, as these will help you to plan and understand your work, and you will be able to communicate effectively. Don’t worry, as every expert was once a beginner. Here we will guide you through the most essential digital terms you must know to gain confidence to get started.

Search engine optimization: SEO (Search engine optimization)

SEO entails improving the appearance and listing of your site with the search engine grid pages. This consists of appropriate keywords, in-site optimization, link building, content creation, and the optimization of technical factors such as speed and security of the page.

PPC (Pay-Per-Click)

PPC, or Pay per Click, is a form of digital advertising. The most well-known PPC platforms are Google Ads, Facebook Ads. Ads are run on search engines, people click on these ads, and therefore, ad vendors fund every click at that moment. It has to do with all those things like keywords, writing ads, writing copies when you need to lead people to a page, whether it be your home page, a sales page, whatever it is, and so forth.

Content marketing

Content marketing involves publishing content of interest, purpose, and relevance to draw the audience, nurture trust, generate leads, and make a sale. This involves such items as article writing and visual materials, social media, e-books, and guides.

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Social network marketing

Social media marketing is the act of marketing your product or brand. Customers interact with you and extend time for promoting the brand. It consists of Facebook, a very popular social media site, Instagram, a visually strong social media site, Twitter, real real-time platform, and YouTube, a video sharing site which develops their brand, increases their audience, and directs web traffic.

Keyword research

The action of finding out the keywords that your audience would use in order to search your content or service is called keyword research. You can find the keywords using such tools as Google Keyword Planner or Ahrefs. These keywords make your content competitive, increase SEO, and bring related traffic to your site.

Landing page

A landing page is a web page that is created to transform visitors into paying customers by offering a CTA (a clear call to action) and other related details, i.e., informing visitors about the brand, having special offers, and buying products. It contains a clear headline, convincing arguments, CTA, and related photos and videos to seal your content.

Email marketing

It is a policy that entails mailing specific messages to clients over email. Not only will it lead to the development of trust, but it will also make the subscribers buy your products and help them stay in the know about your brand. It can contain periodic communications and offers, or even reminders to customers regarding their products that have not been collected.

SERP ( Search Engine Result Page )

The SERP is a page exhibited by a search engine when it is queried by a user. It makes you stand out and be authoritative. It contains a list of the appropriate webpages, their titles, descriptions, and the URLs.

Conversion rate

Conversion rate is a measure of how many of the visitors to the site do some action, such as buy a product or complete a form, download an item, or phone a given number. The conversion rate can be calculated by monitoring the total web traffic and the total number of persons who accomplished the targeted activity.

Remarketing

It is a strategy applied to target users who have already interacted with your site or a brand. It also has tracking cookies or Ads, which are featured on social media or Google Ads. Remarketing raises conversions.

Then, are you ready to rock digital marketing?

It is not a secret that being conversant with the main concepts helps you reach your objectives. Thus, to be successful in this sphere, the basic terms of digital marketing should be understood compulsorily. Therefore, begin with fundamentals, you do not have to become a master in one bracket, do it gradually.